So some of you are complaining about Transition taking care of riders and working with a select group of riders that must meet a specific set of requirements to be on their program? Lars even stated that each rider will have to work with their local dealer as part of their contract. Meanwhile Specialized just signed Contador to a $1.048 million dollar contract. Who do you think ends up paying that salary? Specialized customers. Transition works directly with local bike shops and their dealers are an integral part of their company. If you look, they only have two online dealers, those two dealers were already some of the biggest Trabsition dealers in the country. All major bicycle companies have grassroots programs. Fox Racing Shox, Maxxis, 661, Sunline, Turner, MRP, E13. This is how companies develop riders into their programs and may end up as factory riders down the line. Transition is a rider owned and operated company. They are into bikes to support the industry and the riders. If you own a Transition and ever talk to the guys at Transition, they make you feel like you are part of the family. Transition is not trying to undercut their dealers by providing this opportunity.